2020. Ph.D. in Mass Communication, University of Georgia
2016. M.A. in Psychology (Consumer and Advertising Psychology), Korea University
2013. B.A. in Psychology, Media (Double major), Korea University
경력 및 수상
2023. 3 ~ present 고려대학교 심리학부 조교수, Assistant professor, School of Psychology, Korea University
2022. 3. ~ 2023. 2. 광운대학교 미디어커뮤니케이션학부 조교수, Assistant professor, School of Media and Communication, Kwangwoon University
2021. 한국갤럽 학술논문우수상
2021. 한국소비자광고심리학회 최우수발표논문상
2021. 3. ~ 2022. 2. 고려대학교 심리학부 BK21 연구교수, BK21 Research professor, School of Psychology, Korea University
2019. Dissertation Award Competition, American Academy of Advertising (AAA)
학부 및 대학원 담당과목
뉴미디어심리학
광고와설득커뮤니케이션
디지털미디어와 소비행동
지속가능성과 소비
연구논문
Kim, T. , & Yoon, H. J. (2023). The effectiveness of influencer endorsements for smart technology products: the role of follower number, expertise domain and trust propensity. Journal of Product & Brand Management.
Yoon, H. J., Huang, Y., & Kim, T. (2023). The role of relavancy in native advertisng on social media. International Journal of Advertising, 42(6), 972-999.Y
Hyungrok Jin, Jaehee Hwang, Bingqin Luo, Taeyeon Kim*, & Yongjun Sung. (2022). Licensing Effect of Pro-Environmental Behavior in Metaverse. Cyberpsychology, Behavior, and Social Networking. (*Corresponding author)
Taeyeon Kim & Glenna L. Read. (2022). Influencers’ Smiles Work Regardless of Product and Message. Marketing Intelligence & Planning, Vol. 40, No. 4, 425-440.
Jihoon (Jay) Kim, Taeyeon Kim*, Bartosz W. Wojdynski, & Hyoyeun Jun. (2022). Getting a Little Too Personal? Positive and Negative Effects of Personalized Advertising on Online Multitaskers. Telematics and Informatics, Volume 71, 101831.
Hye Jin Yoon, Yan Huang, & Taeyeon Kim. (2022). The Role of Relevancy in Native Advertising on Social Media. International Journal of Advertising.
Taeyeon Kim & Yongjun Sung. (2021). CEOs’ Self-Disclosure on Instagram and Consumer-Brand Relationships: The Moderating Effect of Relationship Norm. International Journal of Advertising, 40 (6), 897-921
Taeyeon Kim & Glenna L. Read. (2021). Free Smiles are Worth a lot for Social Media Influencers: The Mediating Roles of Warmth, Competence, and Admiration. Cyberpsychology, Behavior, and Social Networking, 24 (2), 135-140.
Taeyeon Kim, Yongjun Sung, & Jang Ho Moon. (2020). Effects of Brand Anthropomorphism on Consumer-Brand Relationships on SNS Fan Page: The Mediating Role of Social Presence. Telematics and Informatics, 51,101406.
Taeyeon Kim & Joe Phua. (2020). “#YSL, is this enough?” Effects of Brand Name versus Empowerment Advertising Campaign Hashtags in Branded Instagram Posts of Luxury versus Mass-market Brands. Journal of Interactive Advertising, 1-16.
