기본 정보

• 최종학위

  매스컴 박사

• 사무실

  서울시 성북구 안암로 145 인문계 캠퍼스 법학관 구관 406호

• 홈페이지

  http://captainkorea411.kr

• 이메일

  sungyj@korea.ac.kr

• 전화번호

  02-3290-2869

• 사진
  

학력

• 2006. Ph.D. in Mass Communication, University of Georgia
• 2003. M.A. in Journalsim and Mass Communication, University of Georgia
• 2001. B.A. in Journalism and Mass Communication, Iowa State University

경력 및 수상

• 2021. ~ present / Editor, Korean Journal of Advertising
• 2018. 9. ~ present / 고려대학교 심리학부 교수, Professor, School of Psychology, Korea University
• 2014. 3. ~ 2018. 8. / 고려대학교 심리학과 부교수, Associate Professor, Department of Psychology, Korea University
• 2013. 1. ~ present / Associate Editor, Journal of Interactive Advertising
• 2012. 8. ~ 2014. 2. / 서던메소디스트대학교 광고학과 부교수, Associate Professor, Department of Advertising, Southern Methodist University
• 2006. 8. ~ 2012. 5. / 텍사스대학교 광고학과 조교수, Assistant Professor, Department of Advertising, University of Texas at Austin

학부 및 대학원 담당과목

• 소비자광고심리학
• 뉴미디어심리학
• 소비자심리학세미나
• 광고심리학세미나
• 브랜딩
• 디지털미디어와 사용자 경험

연구논문

• Li, X., & Sung, Y (2021). Anthropomorphism Brings Us Closer: The Mediating Role of Psychological Distance in User–AI Assistant Interactions. Computers in Human Behavior.
• Kim, A., & Sung, Y. (2020). My Privacy and Control Matter: Understanding Motivations for Using Untact Services. Cyberpsychology, Behavior, and Social Networking.
• Kim, T. & Sung, Y. (2020). CEOs’ self-disclosure on Instagram and consumer-brand relationships: the moderating effect of relationship norms.International Journal of Advertising.
• Ryoo, Y., Sung, Y., & Inna, C. (2020). What makes materialistic consumers more ethical? Self-benefit vs. other-benefit appeals. Journal of Business Research, 110, p. 173-183
• Kim, T., Sung, Y., & Moon, J. (2020). Effects of Brand Anthropomorphism on Consumer-Brand Relationships on Social Networking Site Fan Page: The Mediating Role of Social Presence. Telematics & Informatics.